Popping into Sephora or Ulta is great if you have one near you and want to experiment with popular picks, but there’s another online retailer we like to peruse for lesser-known beauty buys and turn to when we're on a time crunch (thanks, two-day shipping): Amazon. Yes, the place we used to reserve for buying books, streaming episodes, and making the occasional digital grocery run is also home to a surprising array of under-the-radar beauty gems.
Elizavecca Milky Piggy Carbonated Bubble Clay Mask
Amope Pedi Perfect Foot File With Diamond Crystals
This electronic foot file uses micro-abrasive particles to shed dry and dead skin from your feet. As the Amopé company puts it, the “skin on your feet is thicker than on the rest of your body, so you really do need that something special for your feet.” Customers couldn’t agree more. It has glowing testimonials and before-and-after pictures for hard evidence.
L’Oréal Paris Revitalift 10% Pure Vitamin C Face Serum
There's a reason this product was our top pick on our Best Vitamin C Serums roundup—it's affordable, accessible, and truly effective. When we tested it out in the real world, we noticed our skin was brighter, smoother, and even firmer after six weeks of use. We also love that it's lightweight and easy to massage into our skin. If you're looking for more luminous skin, and don't mind a little wait-and-see, this is the product for you.
Pure Body Naturals Dead Sea Mud Mask
Thanks to a high concentration of sodium and magnesium in Dead Sea mud, this mask claims to draw out blackheads and blemishes like a magnet. With ingredients like kaolin and sunflower oils, we believe it and deem it one of the best beauty products we’ve yet to find on Amazon.
Aztec Secret Indian Healing Clay
With a staggering amount of positive reviews, this mask—which you mix with equal parts apple cider vinegar—is a lifesaver for those with oily or acne-ridden skin. It also comes in a massive tub which is sure to last you quite a while.
One note: If you have sensitive skin, you may want to leave the mask on for a shorter period to prevent redness and irritation.
Chloven Velvet Hair Scrunchies, 45 Assorted Colors
The only thing better than one velvet hair scrunchie is tons of velvet hair scrunchies; with this 45-piece assortment, you won't ever have to worry about running low on hair ties. There's a color to match every outfit, mood, or occasion, and they look just as cute when worn on the wrist as they do when tied up in hair.
Tinkle Eyebrow Razor
Remove peach fuzz and other tiny hairs on the brows, neck, and face with this gentle blade. It's ideal for all skin types (even sensitive) and allows for closer precision on delicate areas of the face as opposed to a traditional razor.
Dr. Dennis Gross Advanced Retinol + Ferulic Triple Correction Eye Serum
Serums are often better to use on your undereye area than creams because they absorb faster, and we love this one from Dr. Dennis Gross. It contains retinol and bakuchiol (plant-based retinol alternative), absorbs super quickly, and doesn't need a follow-up moisturizer. Less skincare steps equals a big
Ilia Limitless Lash Mascara
If you're looking for a natural and vegan mascara that delivers length and works to separate your lashes, we love this one from Ilia Beauty. During testing, we found that the dual-sided brush made combing the formula through the lashes easy, and we loved that it delivered jet-black pigmentation without weighing the lashes down
Revlon One-Step Volumizer Enhanced 1.0 Hair Dryer and Hot Air Brush
Achieve an at-home blowout with this fan-favorite (and Byrdie-favorite) hot hair brush from Revlon. It works to smooth your strands, add volume to your roots, and reduce frizz. Considering that the tool is around the cost of an average blowout at a salon, it's a great deal.
Naturenetics HairAnew Hair Skin and Nails Vitamins
Milani Baked Blush
Sure, there are a handful of fan-favorite blushes within the beauty world, but do they have thousands of positive reviews on Amazon and come in at less than the cost of lunch? Probably not. This beloved pick boasts a streak-free, radiant finish each and every time, and users praise the saturated pigment and lasting durability.
Borboleta Lash Serum
Some lash serums cost hundreds of dollars or contain sketchy ingredients, but this one is relatively affordable and has been ophthalmologist-tested. With a blend of biotin, peptides, keratin, and plant-based stem cells, this cruelty-free and clinically-tested lash growth was our favorite during our eyelash serum test. It made a visible improvement in the length of our lashes.
Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick
If you're looking for a product that will help you achieve a fast eyeshadow look, this eyeshadow stick is perfect for you. The creamy formula is easy to blend and it stays put all day and night. Plus, it comes in matte and shimmer finishes as well as more than 50 shades.